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I'm Ahmad Aljarah

Selected Publications
  • Aljarah, A., Sawaftah, D., Ibrahim, B., & Lahuerta-Otero, E. (2022). The differential impact of user- and firm-generated content on online brand advocacy: Customer engagement and brand familiarity matter!, European Journal of Innovation Management, In Press 
  • Aljarah, A., Ibrahim, B., Lahuerta-Otero, & García de los Salmones M. (2022). Doing good does not always lead to doing well: The corrective, compensating and cultivating goodwill CSR effects on brand defense, Current Issues in Tourism, https://doi.org/10.1080/13683500.2022.2139225
  • Aljarah, A., Dalal, B., Ibrahim, B., & Lahuerta-Otero, E. (2022). The attribution effects of CSR motivations on brand advocacy: psychological distance matters!, The Service Industries Journal, https://doi.org/10.1080/02642069.2022.2041603 
  • Ibrahim, B. & Aljarah, A. (2021): The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality, Journal of Marketing Communications, ahead of print. https://doi.org/10.1080/13527266.2021.1984279 
  • Dalal, B and Aljarah, A. (2021). How brand symbolism, perceived service quality, and CSR skepticism influence consumers to engage in citizenship behavior. Sustainability, 13(11), 6021; https://doi.org/10.3390/su13116021.
  • Aljarah, A. (2021). Environmental Marketing Strategy and Customer Citizenship Behavior: An Investigation in a Café Setting. International Journal of Hospitality & Tourism Administration, 1–25. https://doi.org/10.1080/15256480.2021.1905582
  • Ibrahim, B., Aljarah, A., & Sawaftah, D. (2021). Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism. Sustainability, 13(4), 2277. https://doi.org/10.3390/su13042277
  • Aljarah, A. (2020). The nexus between corporate social responsibility and target-based customer citizenship behavior. Journal of Sustainable Tourism, 1–20. https://doi.org/10.1080/09669582.2020.1789155 
  • Aljarah, A., & Alrawashdeh, M. (2020). Boosting customer citizenship behavior through corporate social responsibility. Does perceived service quality matter? Social Responsibility Journal, aheadofprint(ahead-of-print). https://doi.org/10.1108/SRJ-03-2019-0098 
  • Aljarah, A., & Ibrahim, B. (2020). The Robustness of Corporate Social Responsibility and Brand Loyalty Relation: A Meta-Analytic Examination. Journal of Promotion Management, 1–35. https://doi.org/10.1080/10496491.2020.1746464 
  • Ibrahim, B., Aljarah, A., & Ababneh, B. (2020). Do Social Media Marketing Activities Enhance Consumer Perception of Brands? A Meta-Analytic Examination. Journal of Promotion Management, 1–25. https://doi.org/10.1080/10496491.2020.1719956 
  • Aljarah, A., Emeagwali, O.L, Ibrahim, B., & Alababneh, B (2018). Does Corporate Social Responsibility Really Increase Customer Relationship Quality? A Meta-Analytic Review. Social Responsibility Journal.https://doi.org/10.1108/SRJ-08-2018-0205 
  • Ibrahim, B, & Aljarah, A. (2018). Dataset of Relationships among Social Media Marketing Activities, Brand Loyalty, Revisit Intention. Evidence from the Hospitality Industry in Northern Cyprus. Data in Brief Journal, 21. https://doi.org/10.1016/j.dib.2018.11.024 
  • Al Jarah, A., & Emeagwali, O. L. (2017). Corporate social responsibility and behavioral intention: the moderating effect of contextual factors. A meta-analytic examination. Social Responsibility Journal, 13(4). https://doi.org/10.1108/SRJ-07-2017-0113
Events by Ahmad Aljarah
Language: English
A 4-Day Livestream seminar taught by Ahmad Aljarah

Structural Equation Modeling using SmartPLS 4

A 4-Day Livestream seminar taught by Ahmad Aljarah  The summary of the workshop Structural equation modelling (SEM) is widely used

Language: English
A 3-Day Livestream seminar taught by Ahmad Aljarah | Certified ATLAS.ti Professional Trainer

Conducting Literature Review using ATLAS.ti 22 | Windows

This workshop will discuss the methodological principles behind ATLAS.ti, teach you how to harness the software’s powerful features for facilitating

Language: English
A 4-Day Livestream seminar taught by Ahmad Aljarah

Workshop on Structural Equation Modeling using AMOS

Download Sample Slides A 4-Day Livestream seminar taught by Ahmad Aljarah The summary of the workshop Structural equation modelling (SEM)

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